A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
This Spring’s Loveliest Brides Are Gowned by Bonwit Teller!
Here are gowns that symbolize the perfection of every bride’s most cherished dreams….from the regal gown of parchment satin framed in a luminous cloud of tulle for the formal wedding, to the more informal high-noon wedding-frock of mousse de soie.
Bridal gowns will be specially designed to individual order if one so desires, and entire trousseaux, from lingerie to the going-away costume, will be planned with the aid of experts in the seclusion of our Bridal Suite… Third Floor.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
Guerlain Shalimar
Out of essences so rare that only a small quantity can be procured .. Guerlain .. One hundred years parfumeur laureate of France has created Shalimar the unforgettable.
New York 678 madison ave – Paris 68 champs-élysées
Guerlain perfumes are bottled and sealed in Paris and sold only in the original bottles.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
Today we’re delighted to be featuring the ethereal vintage inspired wedding gowns of Milamira Bridal. Designed and handmade in St. Petersburg, Russia and inspired by Russian art, architecture and ballet, these gorgeous gowns manage to be both unique and classic in their beauty. Sleeve options from cap to long sleeves, with perfect touches of lace …
***Looking for 1920s Halloween costume ideas? You’re in luck! We just updated this post with lots of new looks! *** Hello all! It’s that very special time of year, the time when the leaves start to turn, the pumpkin starts to spice, and grownups get to start planning a night to dress up and play …
One of our favorite recent bridal trends has been the rise of short sleeve wedding dresses in collections from many of our favorite designers and indie shops. When you’re looking at vintage inspired gowns, until recently your choices were likely going to be limited to a smaller range of sleeve choices. But lately we’re seeing …
Greetings all! Today we’re very excited to welcome aboard new Deco Weddings sponsor Wardrobe Shop, and once you take a look at some of their spectacular 1920s inspired stock, we know you’re going to be just as thrilled as we are. Let’s start with some of the gowns, shall we? Next up, shoes? YES. Shoes. …
Vintage Advertising || Bonwit Teller + Guerlain Shalimar
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
(image via Nordstrom.com)
Related Posts
Ethereal Vintage Inspired Wedding Gowns | Milamira Bridal
Today we’re delighted to be featuring the ethereal vintage inspired wedding gowns of Milamira Bridal. Designed and handmade in St. Petersburg, Russia and inspired by Russian art, architecture and ballet, these gorgeous gowns manage to be both unique and classic in their beauty. Sleeve options from cap to long sleeves, with perfect touches of lace …
1920s Halloween Costumes
***Looking for 1920s Halloween costume ideas? You’re in luck! We just updated this post with lots of new looks! *** Hello all! It’s that very special time of year, the time when the leaves start to turn, the pumpkin starts to spice, and grownups get to start planning a night to dress up and play …
Short Sleeve Wedding Dresses | Vintage Inspired Gowns
One of our favorite recent bridal trends has been the rise of short sleeve wedding dresses in collections from many of our favorite designers and indie shops. When you’re looking at vintage inspired gowns, until recently your choices were likely going to be limited to a smaller range of sleeve choices. But lately we’re seeing …
Wardrobe Shop | Sponsor Spotlight | Vintage Gowns + Accessories
Greetings all! Today we’re very excited to welcome aboard new Deco Weddings sponsor Wardrobe Shop, and once you take a look at some of their spectacular 1920s inspired stock, we know you’re going to be just as thrilled as we are. Let’s start with some of the gowns, shall we? Next up, shoes? YES. Shoes. …