A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
This Spring’s Loveliest Brides Are Gowned by Bonwit Teller!
Here are gowns that symbolize the perfection of every bride’s most cherished dreams….from the regal gown of parchment satin framed in a luminous cloud of tulle for the formal wedding, to the more informal high-noon wedding-frock of mousse de soie.
Bridal gowns will be specially designed to individual order if one so desires, and entire trousseaux, from lingerie to the going-away costume, will be planned with the aid of experts in the seclusion of our Bridal Suite… Third Floor.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
Guerlain Shalimar
Out of essences so rare that only a small quantity can be procured .. Guerlain .. One hundred years parfumeur laureate of France has created Shalimar the unforgettable.
New York 678 madison ave – Paris 68 champs-élysées
Guerlain perfumes are bottled and sealed in Paris and sold only in the original bottles.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
Not sure why we haven’t featured these incredible 1920s style wedding dresses by Johanna Johnson before, but today’s post will rectify that situation immediately! We’ve shown you some of this brilliant Australian designer’s work before (these gorgeous 1920s headbands), but this post contains even more beauty. Take a look at these absolutely stunning art deco …
One of our favorite designers is back again with a stunning new collection of romantic vintage inspired wedding dresses, and we are swooning left and right around here. I mean… COME ON. This is the new GALA collection, from Galia Lahav, and honestly we could look at these pictures all day (and we have been. …
It’s been a while since we checked back on the collection of vintage style wedding dresses at one of our favorite 1920s + 30s inspired online bridal retailers (the reliably swoon-worthy BHLDN) but we took a look over the weekend at some of their newer gowns and WOW. And yay! And wow. First up, one …
We came across the dresses of designer Amanda Wakeley recently, and were completely bowled over. Speechless! Stunned! Not only are we obsessed with almost every gown in her collection, her lookbook / photo shoots are absolutely, 100%, insanely gorgeous. Photography-wise these are some of our favorite pieces ever, and the fact that the dresses themselves …
Vintage Advertising || Bonwit Teller + Guerlain Shalimar
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
(image via Nordstrom.com)
Related Posts
1920s Wedding Dresses || Johanna Johnson Trousseau Bridal
Not sure why we haven’t featured these incredible 1920s style wedding dresses by Johanna Johnson before, but today’s post will rectify that situation immediately! We’ve shown you some of this brilliant Australian designer’s work before (these gorgeous 1920s headbands), but this post contains even more beauty. Take a look at these absolutely stunning art deco …
Romantic Vintage Inspired Wedding Dresses | Galia Lahav
One of our favorite designers is back again with a stunning new collection of romantic vintage inspired wedding dresses, and we are swooning left and right around here. I mean… COME ON. This is the new GALA collection, from Galia Lahav, and honestly we could look at these pictures all day (and we have been. …
Vintage Style Wedding Dresses | BHLDN
It’s been a while since we checked back on the collection of vintage style wedding dresses at one of our favorite 1920s + 30s inspired online bridal retailers (the reliably swoon-worthy BHLDN) but we took a look over the weekend at some of their newer gowns and WOW. And yay! And wow. First up, one …
Vintage Style Wedding Dresses | Amanda Wakeley
We came across the dresses of designer Amanda Wakeley recently, and were completely bowled over. Speechless! Stunned! Not only are we obsessed with almost every gown in her collection, her lookbook / photo shoots are absolutely, 100%, insanely gorgeous. Photography-wise these are some of our favorite pieces ever, and the fact that the dresses themselves …