A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
This Spring’s Loveliest Brides Are Gowned by Bonwit Teller!
Here are gowns that symbolize the perfection of every bride’s most cherished dreams….from the regal gown of parchment satin framed in a luminous cloud of tulle for the formal wedding, to the more informal high-noon wedding-frock of mousse de soie.
Bridal gowns will be specially designed to individual order if one so desires, and entire trousseaux, from lingerie to the going-away costume, will be planned with the aid of experts in the seclusion of our Bridal Suite… Third Floor.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
Guerlain Shalimar
Out of essences so rare that only a small quantity can be procured .. Guerlain .. One hundred years parfumeur laureate of France has created Shalimar the unforgettable.
New York 678 madison ave – Paris 68 champs-élysées
Guerlain perfumes are bottled and sealed in Paris and sold only in the original bottles.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
As we noted in the last post, Gatsby style is back this year, and and although part of me hates it when things I love become popular, the other part of me loves it when it means other people put together well-curated collections of deco looks for me to ooh and ah over! Like this …
Today we’re featuring some of our very favorite new designs from Temperley London. The Fall 2019 collection has a stunning variety of modern yet vintage bridal gowns, with a romantic 1920s influence. Take a look at these breathtaking styles…
These beautifully illustrated vintage Pompeian Beauty ads may not feature the most modern of messages (the panicked “Do you look as young as your husband?” is my personal favorite) but the artwork is lovely, with dreamy deco details, vintage makeup and hair. Don’t Envy Her – You Can Have Beauty Too The joyous beauty of …
Almost too lovely, this wedding gown from Jenny Packham features ethereal 20s style at its best. The delicate cap sleeves and intricate beading add romance and offset the long geometric lines of this classic art deco gown. *Update: Looking for this gown from the 2011 collection? We suggest checking Nearly Newlywed for designs from older bridal collections. …
Vintage Advertising || Bonwit Teller + Guerlain Shalimar
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
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Art Deco Style
As we noted in the last post, Gatsby style is back this year, and and although part of me hates it when things I love become popular, the other part of me loves it when it means other people put together well-curated collections of deco looks for me to ooh and ah over! Like this …
Vintage Bridal Gowns | Temperley London | Fall 2019
Today we’re featuring some of our very favorite new designs from Temperley London. The Fall 2019 collection has a stunning variety of modern yet vintage bridal gowns, with a romantic 1920s influence. Take a look at these breathtaking styles…
1920s Advertising || Vintage Pompeian Beauty Ads
These beautifully illustrated vintage Pompeian Beauty ads may not feature the most modern of messages (the panicked “Do you look as young as your husband?” is my personal favorite) but the artwork is lovely, with dreamy deco details, vintage makeup and hair. Don’t Envy Her – You Can Have Beauty Too The joyous beauty of …
Ethereal Eden Gown by Jenny Packham
Almost too lovely, this wedding gown from Jenny Packham features ethereal 20s style at its best. The delicate cap sleeves and intricate beading add romance and offset the long geometric lines of this classic art deco gown. *Update: Looking for this gown from the 2011 collection? We suggest checking Nearly Newlywed for designs from older bridal collections. …