A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
This Spring’s Loveliest Brides Are Gowned by Bonwit Teller!
Here are gowns that symbolize the perfection of every bride’s most cherished dreams….from the regal gown of parchment satin framed in a luminous cloud of tulle for the formal wedding, to the more informal high-noon wedding-frock of mousse de soie.
Bridal gowns will be specially designed to individual order if one so desires, and entire trousseaux, from lingerie to the going-away costume, will be planned with the aid of experts in the seclusion of our Bridal Suite… Third Floor.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
Guerlain Shalimar
Out of essences so rare that only a small quantity can be procured .. Guerlain .. One hundred years parfumeur laureate of France has created Shalimar the unforgettable.
New York 678 madison ave – Paris 68 champs-élysées
Guerlain perfumes are bottled and sealed in Paris and sold only in the original bottles.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
Oh la la! Take a look at these lovelies: vintage inspired wedding gowns from designer Elizabeth Fillmore. First up, the perfectly-named “Starlet” dress. It feels a little 20s (the art deco crisscross of the bodice), a bit 30s (the draped silk charmeuse and and swoopy train) and a smidge 40s (hello, film noir glamour!) and …
I love finding wedding gowns with art deco details, especially from designers I wasn’t already familiar with, so today was such a wonderful treat! I came upon the across-the-board gorgeous 1920s style / 1930s inspired, all-around incredible wedding dresses of Mariana Hardwick. Feast your eyes on these lovelies!
Today we’re showcasing some art deco wedding dresses from a favorite recent collection, Inbal Dror’s “Pure” line for Spring 2019. With a glittering and glamourous Old Hollywood feel, each of these gowns is a truly breathtaking vintage inspired delight. 2024 update: Please note this popular post features a collection from almost five years ago. Some …
One of our favorite recent bridal trends has been the rise of short sleeve wedding dresses in collections from many of our favorite designers and indie shops. When you’re looking at vintage inspired gowns, until recently your choices were likely going to be limited to a smaller range of sleeve choices. But lately we’re seeing …
Vintage Advertising || Bonwit Teller + Guerlain Shalimar
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
Related Posts
Vintage Style Wedding Gowns || Elizabeth Fillmore
Oh la la! Take a look at these lovelies: vintage inspired wedding gowns from designer Elizabeth Fillmore. First up, the perfectly-named “Starlet” dress. It feels a little 20s (the art deco crisscross of the bodice), a bit 30s (the draped silk charmeuse and and swoopy train) and a smidge 40s (hello, film noir glamour!) and …
1920s Wedding Dresses || Mariana Hardwick
I love finding wedding gowns with art deco details, especially from designers I wasn’t already familiar with, so today was such a wonderful treat! I came upon the across-the-board gorgeous 1920s style / 1930s inspired, all-around incredible wedding dresses of Mariana Hardwick. Feast your eyes on these lovelies!
Art Deco Wedding Dresses | Inbal Dror | Pure | 2019
Today we’re showcasing some art deco wedding dresses from a favorite recent collection, Inbal Dror’s “Pure” line for Spring 2019. With a glittering and glamourous Old Hollywood feel, each of these gowns is a truly breathtaking vintage inspired delight. 2024 update: Please note this popular post features a collection from almost five years ago. Some …
Short Sleeve Wedding Dresses | Vintage Inspired Gowns
One of our favorite recent bridal trends has been the rise of short sleeve wedding dresses in collections from many of our favorite designers and indie shops. When you’re looking at vintage inspired gowns, until recently your choices were likely going to be limited to a smaller range of sleeve choices. But lately we’re seeing …