A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
This Spring’s Loveliest Brides Are Gowned by Bonwit Teller!
Here are gowns that symbolize the perfection of every bride’s most cherished dreams….from the regal gown of parchment satin framed in a luminous cloud of tulle for the formal wedding, to the more informal high-noon wedding-frock of mousse de soie.
Bridal gowns will be specially designed to individual order if one so desires, and entire trousseaux, from lingerie to the going-away costume, will be planned with the aid of experts in the seclusion of our Bridal Suite… Third Floor.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
Guerlain Shalimar
Out of essences so rare that only a small quantity can be procured .. Guerlain .. One hundred years parfumeur laureate of France has created Shalimar the unforgettable.
New York 678 madison ave – Paris 68 champs-élysées
Guerlain perfumes are bottled and sealed in Paris and sold only in the original bottles.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
One of our favorite recent bridal trends has been the rise of short sleeve wedding dresses in collections from many of our favorite designers and indie shops. When you’re looking at vintage inspired gowns, until recently your choices were likely going to be limited to a smaller range of sleeve choices. But lately we’re seeing …
I came across an original copy of this charming 1920s Wrigley’s ad (for sale here on Amazon) and I have to say, it is pretty adorable…. Look at that beautifully dressed, round-faced, gum-loving couple! Definite style tips to be found here (groom’s look is ON POINT). Maybe not so much with the married-life tips (“we …
Just a quick post today, a sort of mish-mash of art deco bits and pieces I’ve found while poking around the net for content for our site. The theme? Blue! Now, I myself am quite a superstitious sort, so you’d better believe I had my “something old, something new, something borrowed and something blue” …
In search of more 1920’s wedding dresses to feature, we recently stumbled upon a designer we were instantly, madly, deeply in love with. The designer? Galia Lahav. The photo that took our breath away (and zoomed this post to the top of the queue)? Take a look: GASP. That’s kind of all there is to …
Vintage Advertising || Bonwit Teller + Guerlain Shalimar
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
Related Posts
Short Sleeve Wedding Dresses | Vintage Inspired Gowns
One of our favorite recent bridal trends has been the rise of short sleeve wedding dresses in collections from many of our favorite designers and indie shops. When you’re looking at vintage inspired gowns, until recently your choices were likely going to be limited to a smaller range of sleeve choices. But lately we’re seeing …
1920s Wrigley’s Ad || Bride + Groom
I came across an original copy of this charming 1920s Wrigley’s ad (for sale here on Amazon) and I have to say, it is pretty adorable…. Look at that beautifully dressed, round-faced, gum-loving couple! Definite style tips to be found here (groom’s look is ON POINT). Maybe not so much with the married-life tips (“we …
Something Blue
Just a quick post today, a sort of mish-mash of art deco bits and pieces I’ve found while poking around the net for content for our site. The theme? Blue! Now, I myself am quite a superstitious sort, so you’d better believe I had my “something old, something new, something borrowed and something blue” …
1920’s Wedding Dresses || Galia Lahav
In search of more 1920’s wedding dresses to feature, we recently stumbled upon a designer we were instantly, madly, deeply in love with. The designer? Galia Lahav. The photo that took our breath away (and zoomed this post to the top of the queue)? Take a look: GASP. That’s kind of all there is to …