Vintage Advertising | Holeproof Hosiery

The soft luster of white satin is exquisitely set off by pearl trimming in this Lucile-Paris wedding gown. Lucile suggests a striking innovation in bridal hosiery- Fanchon, faintest, most delicate flesh-pink, rather than white. Perhaps the most unusual of the new hosiery shades sent from Paris by Lucile is Fleur de Lis, the creamy ivory color which was created for use with nacre shoe leathers – but which is equally smart worn with beige and black footwear.”

Hosiery, the all-important link in ensemble, must conform closely to the mode. Its duty is to blend the colors found in dress and shoes. Perhaps, to harmonize with one, contrast the other.

Whenever a new trend is seen, stockings must at once be color-styled to suit. Now fashion’s whim is new. This time it turns to composé in color and in fabric. This means soft blending of a single color’s tone, or harmonious union of the shades of two.

Thus new colors are required not found before. That’s why Lucile of Paris sends new colors and new shades so hurriedly. With them you rest assured of Paris chic.

Paris Lives in Color

The finest stockings in the world are made at home… flawless, cobweb chiffons, incomparable! But for the superlative in color we must go abroad. And so, Holeproof, world-famous maker of America, joins with the master artist of le beau monde… Lucile.

Now comes a keener sense of color-style — of correct shades and how to choose them. For Lucile now offers you new Holeproof shades to meet the mode.

You see innumerable hosiery colors, but Lucile warns few are actually correct. Perhaps in twenty “nudes” one alone is right. That’s why there is one Lucile Petale; one Lucile Yvonee.

And in Lucile you find a color guide, Holeproof, alone, can offer you.

See The New Holeproof Stocking

Here is a special stocking that has proved immensely popular. It comes in transparent, sheer chiffon as well as heavier service weights. Free from imperfections. Free from streaks or shadows, as are all Holeproof styles. Dyed in new shades by a non-fading process. Invisibly reinforced at toe and heel. Full-fashioned — slenderizing.

See this number at your Holeproof store. Other styles range from $1.00 to $2.95. All are of the same flawless texture. All give the same long wear.