The soft luster of white satin is exquisitely set off by pearl trimming in this Lucile-Paris wedding gown. Lucile suggests a striking innovation in bridal hosiery- Fanchon, faintest, most delicate flesh-pink, rather than white. Perhaps the most unusual of the new hosiery shades sent from Paris by Lucile is Fleur de Lis, the creamy ivory color which was created for use with nacre shoe leathers – but which is equally smart worn with beige and black footwear.”
Hosiery, the all-important link in ensemble, must conform closely to the mode. Its duty is to blend the colors found in dress and shoes. Perhaps, to harmonize with one, contrast the other.
Whenever a new trend is seen, stockings must at once be color-styled to suit. Now fashion’s whim is new. This time it turns to composé in color and in fabric. This means soft blending of a single color’s tone, or harmonious union of the shades of two.
Thus new colors are required not found before. That’s why Lucile of Paris sends new colors and new shades so hurriedly. With them you rest assured of Paris chic.
Paris Lives in Color
The finest stockings in the world are made at home… flawless, cobweb chiffons, incomparable! But for the superlative in color we must go abroad. And so, Holeproof, world-famous maker of America, joins with the master artist of le beau monde… Lucile.
Now comes a keener sense of color-style — of correct shades and how to choose them. For Lucile now offers you new Holeproof shades to meet the mode.
You see innumerable hosiery colors, but Lucile warns few are actually correct. Perhaps in twenty “nudes” one alone is right. That’s why there is one Lucile Petale; one Lucile Yvonee.
And in Lucile you find a color guide, Holeproof, alone, can offer you.
See The New Holeproof Stocking
Here is a special stocking that has proved immensely popular. It comes in transparent, sheer chiffon as well as heavier service weights. Free from imperfections. Free from streaks or shadows, as are all Holeproof styles. Dyed in new shades by a non-fading process. Invisibly reinforced at toe and heel. Full-fashioned — slenderizing.
See this number at your Holeproof store. Other styles range from $1.00 to $2.95. All are of the same flawless texture. All give the same long wear.
I came across an original copy of this charming 1920s Wrigley’s ad (for sale here on Amazon) and I have to say, it is pretty adorable…. Look at that beautifully dressed, round-faced, gum-loving couple! Definite style tips to be found here (groom’s look is ON POINT). Maybe not so much with the married-life tips (“we …
Love this vintage ad for many reasons, not the least of which is how absolutely timeless the copy is. You’d think it would be outdated, but the pitch still works! Obviously also love that gorgeous bride with her cap veil and debonair groom.
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” …
Born on this day in 1894, artist George Petty created pinup art for Esquire magazine (among others) beginning in the 1930s and continuing into the 1950s. Reproductions of his work, known as “Petty Girls,” were reinterpreted and used by military artists as nose art decorating warplanes during WW2, including the most well-known example, the Memphis …
Vintage Advertising | Holeproof Hosiery
The soft luster of white satin is exquisitely set off by pearl trimming in this Lucile-Paris wedding gown. Lucile suggests a striking innovation in bridal hosiery- Fanchon, faintest, most delicate flesh-pink, rather than white. Perhaps the most unusual of the new hosiery shades sent from Paris by Lucile is Fleur de Lis, the creamy ivory color which was created for use with nacre shoe leathers – but which is equally smart worn with beige and black footwear.”
Hosiery, the all-important link in ensemble, must conform closely to the mode. Its duty is to blend the colors found in dress and shoes. Perhaps, to harmonize with one, contrast the other.
Whenever a new trend is seen, stockings must at once be color-styled to suit. Now fashion’s whim is new. This time it turns to composé in color and in fabric. This means soft blending of a single color’s tone, or harmonious union of the shades of two.
Thus new colors are required not found before. That’s why Lucile of Paris sends new colors and new shades so hurriedly. With them you rest assured of Paris chic.
Paris Lives in Color
The finest stockings in the world are made at home… flawless, cobweb chiffons, incomparable! But for the superlative in color we must go abroad. And so, Holeproof, world-famous maker of America, joins with the master artist of le beau monde… Lucile.
Now comes a keener sense of color-style — of correct shades and how to choose them. For Lucile now offers you new Holeproof shades to meet the mode.
You see innumerable hosiery colors, but Lucile warns few are actually correct. Perhaps in twenty “nudes” one alone is right. That’s why there is one Lucile Petale; one Lucile Yvonee.
And in Lucile you find a color guide, Holeproof, alone, can offer you.
See The New Holeproof Stocking
Here is a special stocking that has proved immensely popular. It comes in transparent, sheer chiffon as well as heavier service weights. Free from imperfections. Free from streaks or shadows, as are all Holeproof styles. Dyed in new shades by a non-fading process. Invisibly reinforced at toe and heel. Full-fashioned — slenderizing.
See this number at your Holeproof store. Other styles range from $1.00 to $2.95. All are of the same flawless texture. All give the same long wear.
Related Posts
1920s Wrigley’s Ad || Bride + Groom
I came across an original copy of this charming 1920s Wrigley’s ad (for sale here on Amazon) and I have to say, it is pretty adorable…. Look at that beautifully dressed, round-faced, gum-loving couple! Definite style tips to be found here (groom’s look is ON POINT). Maybe not so much with the married-life tips (“we …
Vintage Advertising || Ciné Kodak
Love this vintage ad for many reasons, not the least of which is how absolutely timeless the copy is. You’d think it would be outdated, but the pitch still works! Obviously also love that gorgeous bride with her cap veil and debonair groom.
Vintage Advertising || Bonwit Teller + Guerlain Shalimar
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” …
George Petty | Vintage 1930s Advertisements
Born on this day in 1894, artist George Petty created pinup art for Esquire magazine (among others) beginning in the 1930s and continuing into the 1950s. Reproductions of his work, known as “Petty Girls,” were reinterpreted and used by military artists as nose art decorating warplanes during WW2, including the most well-known example, the Memphis …