The soft luster of white satin is exquisitely set off by pearl trimming in this Lucile-Paris wedding gown. Lucile suggests a striking innovation in bridal hosiery- Fanchon, faintest, most delicate flesh-pink, rather than white. Perhaps the most unusual of the new hosiery shades sent from Paris by Lucile is Fleur de Lis, the creamy ivory color which was created for use with nacre shoe leathers – but which is equally smart worn with beige and black footwear.”
Hosiery, the all-important link in ensemble, must conform closely to the mode. Its duty is to blend the colors found in dress and shoes. Perhaps, to harmonize with one, contrast the other.
Thus new colors are required not found before. That’s why Lucile of Paris sends new colors and new shades so hurriedly. With them you rest assured of Paris chic.
Paris Lives in Color
The finest stockings in the world are made at home… flawless, cobweb chiffons, incomparable! But for the superlative in color we must go abroad. And so, Holeproof, world-famous maker of America, joins with the master artist of le beau monde… Lucile.
Now comes a keener sense of color-style — of correct shades and how to choose them. For Lucile now offers you new Holeproof shades to meet the mode.
You see innumerable hosiery colors, but Lucile warns few are actually correct. Perhaps in twenty “nudes” one alone is right. That’s why there is one Lucile Petale; one Lucile Yvonee.
And in Lucile you find a color guide, Holeproof, alone, can offer you.
See The New Holeproof Stocking
Here is a special stocking that has proved immensely popular. It comes in transparent, sheer chiffon as well as heavier service weights. Free from imperfections. Free from streaks or shadows, as are all Holeproof styles. Dyed in new shades by a non-fading process. Invisibly reinforced at toe and heel. Full-fashioned — slenderizing.
See this number at your Holeproof store. Other styles range from $1.00 to $2.95. All are of the same flawless texture. All give the same long wear.
Love this vintage ad for many reasons, not the least of which is how absolutely timeless the copy is. You’d think it would be outdated, but the pitch still works! Obviously also love that gorgeous bride with her cap veil and debonair groom.
Illustrated ad from a 1925 issue of Good Housekeeping, for Stevens Spreads “Romance” collection of bedspreads. Features a bride in her vintage juliet / cap veil, mid-length wedding dress and flower accessories galore.
Born on this day in 1894, artist George Petty created pinup art for Esquire magazine (among others) beginning in the 1930s and continuing into the 1950s. Reproductions of his work, known as “Petty Girls,” were reinterpreted and used by military artists as nose art decorating warplanes during WW2, including the most well-known example, the Memphis …
What a great find from GlamourDaze! A promotional video from the ’30s with five different featured hairstyles (or as the oh-so-delightful announcer puts it, “five new creations for mi’lady’s coiffure.”) These are some seriously gorgeous looks, mi’ladies! ( I also really enjoy how annoyed the brunette on the left looks. She is the Kristen Stewart …
Vintage Advertising | Holeproof Hosiery
The soft luster of white satin is exquisitely set off by pearl trimming in this Lucile-Paris wedding gown. Lucile suggests a striking innovation in bridal hosiery- Fanchon, faintest, most delicate flesh-pink, rather than white. Perhaps the most unusual of the new hosiery shades sent from Paris by Lucile is Fleur de Lis, the creamy ivory color which was created for use with nacre shoe leathers – but which is equally smart worn with beige and black footwear.”
Hosiery, the all-important link in ensemble, must conform closely to the mode. Its duty is to blend the colors found in dress and shoes. Perhaps, to harmonize with one, contrast the other.
Whenever a new trend is seen, stockings must at once be color-styled to suit. Now fashion’s whim is new. This time it turns to composé in color and in fabric. This means soft blending of a single color’s tone, or harmonious union of the shades of two.
Thus new colors are required not found before. That’s why Lucile of Paris sends new colors and new shades so hurriedly. With them you rest assured of Paris chic.
Paris Lives in Color
The finest stockings in the world are made at home… flawless, cobweb chiffons, incomparable! But for the superlative in color we must go abroad. And so, Holeproof, world-famous maker of America, joins with the master artist of le beau monde… Lucile.
Now comes a keener sense of color-style — of correct shades and how to choose them. For Lucile now offers you new Holeproof shades to meet the mode.
You see innumerable hosiery colors, but Lucile warns few are actually correct. Perhaps in twenty “nudes” one alone is right. That’s why there is one Lucile Petale; one Lucile Yvonee.
And in Lucile you find a color guide, Holeproof, alone, can offer you.
See The New Holeproof Stocking
Here is a special stocking that has proved immensely popular. It comes in transparent, sheer chiffon as well as heavier service weights. Free from imperfections. Free from streaks or shadows, as are all Holeproof styles. Dyed in new shades by a non-fading process. Invisibly reinforced at toe and heel. Full-fashioned — slenderizing.
See this number at your Holeproof store. Other styles range from $1.00 to $2.95. All are of the same flawless texture. All give the same long wear.
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Vintage Advertising || Ciné Kodak
Love this vintage ad for many reasons, not the least of which is how absolutely timeless the copy is. You’d think it would be outdated, but the pitch still works! Obviously also love that gorgeous bride with her cap veil and debonair groom.
1920s Advertising | Vintage Bride | Stevens Spreads
Illustrated ad from a 1925 issue of Good Housekeeping, for Stevens Spreads “Romance” collection of bedspreads. Features a bride in her vintage juliet / cap veil, mid-length wedding dress and flower accessories galore.
George Petty | Vintage 1930s Advertisements
Born on this day in 1894, artist George Petty created pinup art for Esquire magazine (among others) beginning in the 1930s and continuing into the 1950s. Reproductions of his work, known as “Petty Girls,” were reinterpreted and used by military artists as nose art decorating warplanes during WW2, including the most well-known example, the Memphis …
1920s Vintage Hairstyle Film
What a great find from GlamourDaze! A promotional video from the ’30s with five different featured hairstyles (or as the oh-so-delightful announcer puts it, “five new creations for mi’lady’s coiffure.”) These are some seriously gorgeous looks, mi’ladies! ( I also really enjoy how annoyed the brunette on the left looks. She is the Kristen Stewart …