A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
This Spring’s Loveliest Brides Are Gowned by Bonwit Teller!
Here are gowns that symbolize the perfection of every bride’s most cherished dreams….from the regal gown of parchment satin framed in a luminous cloud of tulle for the formal wedding, to the more informal high-noon wedding-frock of mousse de soie.
Bridal gowns will be specially designed to individual order if one so desires, and entire trousseaux, from lingerie to the going-away costume, will be planned with the aid of experts in the seclusion of our Bridal Suite… Third Floor.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
Guerlain Shalimar
Out of essences so rare that only a small quantity can be procured .. Guerlain .. One hundred years parfumeur laureate of France has created Shalimar the unforgettable.
New York 678 madison ave – Paris 68 champs-élysées
Guerlain perfumes are bottled and sealed in Paris and sold only in the original bottles.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
Love the architectural look of this Anne Barge gown, pictured here in a 2009 ad campaign. The chevron on the bodice really gives it a classic deco feel, like a dress inspired by the Chrysler Building (plus, bonus: pockets!).
We’ve featured the 1920s inspired dresess of Jenny Packham before, and you all have probably already seen this year’s collection as well, as the images were released earlier in the year (though several of the dresses still haven’t been…). But we would be remiss if we didn’t post this collection anyway because OH MY GOD …
I recently spied some crazy-beautiful deco shoes while browsing the web and realized it had been far too long since we did a shoe post, so it’s time take a look at some new ideas for the perfect art deco wedding shoes. First up, the inspiration for this post, and the kind of thing that …
Hello all! Quick note to get our new sweepstakes up and running: we’ll be giving away one of the beautiful Frock & Frill 1920s flapper holiday dresses currently stocked in our Deco Shop. Perfect to celebrate the holidays, or any special event. Lots of different ways to enter, so take a look below for details! …
Vintage Advertising || Bonwit Teller + Guerlain Shalimar
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
Related Posts
Art Deco Gown w/ Chevron Detail by Anne Barge
Love the architectural look of this Anne Barge gown, pictured here in a 2009 ad campaign. The chevron on the bodice really gives it a classic deco feel, like a dress inspired by the Chrysler Building (plus, bonus: pockets!).
1920s Inspired Dresses || Jenny Packham 2013
We’ve featured the 1920s inspired dresess of Jenny Packham before, and you all have probably already seen this year’s collection as well, as the images were released earlier in the year (though several of the dresses still haven’t been…). But we would be remiss if we didn’t post this collection anyway because OH MY GOD …
Art Deco Wedding Shoes
I recently spied some crazy-beautiful deco shoes while browsing the web and realized it had been far too long since we did a shoe post, so it’s time take a look at some new ideas for the perfect art deco wedding shoes. First up, the inspiration for this post, and the kind of thing that …
Flapper Holiday Dress Giveaway from The Deco Shop!
Hello all! Quick note to get our new sweepstakes up and running: we’ll be giving away one of the beautiful Frock & Frill 1920s flapper holiday dresses currently stocked in our Deco Shop. Perfect to celebrate the holidays, or any special event. Lots of different ways to enter, so take a look below for details! …