A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
This Spring’s Loveliest Brides Are Gowned by Bonwit Teller!
Here are gowns that symbolize the perfection of every bride’s most cherished dreams….from the regal gown of parchment satin framed in a luminous cloud of tulle for the formal wedding, to the more informal high-noon wedding-frock of mousse de soie.
Bridal gowns will be specially designed to individual order if one so desires, and entire trousseaux, from lingerie to the going-away costume, will be planned with the aid of experts in the seclusion of our Bridal Suite… Third Floor.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
Guerlain Shalimar
Out of essences so rare that only a small quantity can be procured .. Guerlain .. One hundred years parfumeur laureate of France has created Shalimar the unforgettable.
New York 678 madison ave – Paris 68 champs-élysées
Guerlain perfumes are bottled and sealed in Paris and sold only in the original bottles.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
Well, it must be all those award shows, but I find myself on an vintage-inspired evening gown kick and there’s not much I can do about it (other than Google, and search and pore over endless photos of incredible art deco style evening gowns). You might as well enter this tunnel with me, because it …
Almost too lovely, this wedding gown from Jenny Packham features ethereal 20s style at its best. The delicate cap sleeves and intricate beading add romance and offset the long geometric lines of this classic art deco gown. *Update: Looking for this gown from the 2011 collection? We suggest checking Nearly Newlywed for designs from older bridal collections. …
Born on this day in 1894, artist George Petty created pinup art for Esquire magazine (among others) beginning in the 1930s and continuing into the 1950s. Reproductions of his work, known as “Petty Girls,” were reinterpreted and used by military artists as nose art decorating warplanes during WW2, including the most well-known example, the Memphis …
Today we’re delighted to feature a variety of romantic wedding gowns from designer Wardrobe by Dulcinea. Each gown is a custom-made piece, designed specifically to your measurements. Several of the gowns come in breathtaking hues aside from the normal ivory/white, and all of them are simply stunning. Take a look and see for yourself! Click …
Vintage Advertising || Bonwit Teller + Guerlain Shalimar
A couple things become immediately clear from this Bonwit Teller ad (pulled from a 1929 issue of Vogue Magazine). First of all, there is no downside to the drama of a long, gorgeous cap veil. Even with (maybe especially with) the sleek lines of a 20s style wedding dress. Secondly, can we bring back “gowned” as a verb? Let’s all just agree to do it, you guys. Next time you are at a bridal salon, please ask them to “gown” you.
Let’s also bring back “wedding-frock”, trousseaux and “going-away costume”, please. Fun pop culture fact about Bonwit Teller, gleaned from Wikipedia: if you’re a Mad Men fan, this is the store (in fact, the very location in this ad) where Pete finds Joan working as a shop-girl in Season Three.
The Bonwit Teller logo has a lovely art deco font, but this next one does even better (font wise) with a variety of gorgeous 20s fonts. Here’s the the flip side of the Bonwit Teller ad in this issue of Vogue: another vintage art deco ad, this one for a company that is still in business, and a product that’s still made: Shalimar perfume by Guerlain.
You can still buy Shalimar in the classic, gorgeous art deco bottle in the original ad:
(image via Nordstrom.com)
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Well, it must be all those award shows, but I find myself on an vintage-inspired evening gown kick and there’s not much I can do about it (other than Google, and search and pore over endless photos of incredible art deco style evening gowns). You might as well enter this tunnel with me, because it …
Ethereal Eden Gown by Jenny Packham
Almost too lovely, this wedding gown from Jenny Packham features ethereal 20s style at its best. The delicate cap sleeves and intricate beading add romance and offset the long geometric lines of this classic art deco gown. *Update: Looking for this gown from the 2011 collection? We suggest checking Nearly Newlywed for designs from older bridal collections. …
George Petty | Vintage 1930s Advertisements
Born on this day in 1894, artist George Petty created pinup art for Esquire magazine (among others) beginning in the 1930s and continuing into the 1950s. Reproductions of his work, known as “Petty Girls,” were reinterpreted and used by military artists as nose art decorating warplanes during WW2, including the most well-known example, the Memphis …
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Today we’re delighted to feature a variety of romantic wedding gowns from designer Wardrobe by Dulcinea. Each gown is a custom-made piece, designed specifically to your measurements. Several of the gowns come in breathtaking hues aside from the normal ivory/white, and all of them are simply stunning. Take a look and see for yourself! Click …